Word: genericizing
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...cannot be denied that a generic resemblance to "Going My Way" exists. Both Fitzgerald and Crosby have abandoned priestly robes for the simple garb of small-town doctors, but the relationship between the two remains roughly the same, progressing from initial distrust on Fitzgerald's part and disinterestedness on Crosby's to something approaching mutual adulation. To take another example, in "Going My Way" a big project was a foot to build a church for the old priest; in "Welcome Stranger," it's a hospital...
...Watt are you talking about? Ampère would feel complimented. Is it not well-established English orthography to lower-case such pioneers? Rudolf Diesel devised, in fact, such a unique power plant that it seems almost redundant nowadays to append to diesel, fully self-explanatory, the generic term engine...
...generic word for a generic product, "nylon" looks like a permanent addition to the language. Most manufacturers prefer to trade-mark their courage. Paradox is that Du Pont (and Webster's) still capitalize Cellophane, a far more generic word to the man-in-the-street...
...Supreme Court of the U. S. settled the breakfast-food issue. Out of a solemn huddle came the Justices with a decision that the term "shredded wheat" did not belong solely to National Biscuit Co. Six-to-two (dissenters: Justices McReynolds and Butler), they found "shredded wheat" simply a generic term by which a "biscuit in pillow-shaped form is generally known to the public...
Last week, without warning or explanation, the 68-year-old City Bar reversed many a previous vote, decided that the word "he" in its constitution was a generic term, hence applicable to women...