Word: genericizing
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...pocketbook considerations. The greater likelihood of ER-negative breast cancer in Africans and Asians means that such drugs as the estrogen blockers are not on the menu of pharmaceutical options. That rules out one of the cheapest and most available breast-cancer drugs in Africa: a $150-a-dose generic version of tamoxifen (and even that would be far too expensive for many women). Traditional chemotherapy may cost $20,000 or more. Merely determining which type of cancer a woman has may require genetic testing, which can add an additional $3,000 to the bill...
...Kimberly-Clark, its brand name has skipped the company town and now lives a cheap and licentious life of common usage. Despite the best protective efforts of its parent, Kleenex sleeps with all comers. It has become a corporate ne’er-do-well: it has become generic...
...reality is that the Harvard name has already become generic to a great extent. Google the phrase “the Harvard of” and you receive over 50,000 unlicensed analogies, including “the Harvard of dog-training schools,” “the Harvard of county jails,” and “the Harvard of Hair,” which all employ that precious trademark to indicate the acme of some discipline. No doubt this gives the good people at the Trademark Program troubled dreams and indigestion, but the fact remains...
...pricing of antiretroviral (ARV) treatments for AIDS and HIV is a particularly contentious issue. Drug companies say they need to recoup the billions of dollars spent on research, and argue that generic copies eliminate the rewards that fund drug discovery and development. (Drug patents typically expire after 20 years in the U.S., but that figure varies from country to country.) Some aid groups and scientists say the drugs' prices put them beyond the reach of those who need them most, and claim the companies put profits and patents before lives...
...bring down the U.S.-backed government and rumors of war swirling all around, it's business as usual in Beirut's packed nightclubs. The good-looking people in this good-time town have long partied to a sound track of popping champagne corks, clacking high heels and the generic beat of computer-generated dance music--whatever it takes to drown out the beat of Lebanon's continual crises. But for a relatively small number of Beirut hipsters, there's another sound track, one that evokes rather than denies the instability of their lives...