Word: genericizing
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...certain core players who held the necessary expertise would have had to be involved. Several scientists told TIME that all their cohort is accounted for; no one went underground. Iraq's premier scientists, according to Nabil al-Rawi, moved on to other things--teaching, water and power projects, producing generic Viagra...
Martha Stewart Living has revamped its long-running Calendar page, in which the homemaking guru recorded her day-by-day to-do list ("Dig and divide hostas"), replacing it with a more generic (and mostly empty) calendar. The change had nothing to do with her mounting legal troubles, Stewart claimed, telling the New York Times it was simply "time to evolve our calendar into something different." Some other ways her magazine has evolved...
...part of his $15 billion AIDS initiative, Bush recognized the importance of low-cost AIDS drugs as a tool for fighting the global pandemic. Cheaper generic versions of brand name drugs make it possible to reduce the cost of treating AIDS patients from $12,000 per year to $300 per year. As Bush acknowledged, “seldom has history offered a greater opportunity to do so much for so many...
Pharmaceutical companies, however, wary of competition from generic drugs, have sought to extend their patent protection. These patents grant them exclusive drug monopolies that translate into substantially higher prices and put the drugs out of reach for the vast majority of AIDS victims around the world...
...parts of the world. At the end of August, the U.S. orchestrated a WTO resolution which was trumpeted as a means to ensure the health of developing countries, while protecting pharmaceutical industry profits. But the new resolution effectively penalizes those nations that lack the capacity to manufacture their own generic drugs—invariably, those that are most impoverished—because it creates additional obstacles to the importation of life-saving medicines...