Word: genericizing
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Because WinTel systems have become largely generic, the group compared proposals from different vendors under the assumption that the products were essentially equivalent...
Sherrill, a longtime writer of magazine profiles, knows all the hard, disillusioning details of the media and movie worlds and has great fun imagining magazines called We, You, Speak and Gas. Yet what makes her book stronger than a generic Hollywood satire is that even as it sees through the tawdriness of the system, it cannot help acknowledging the dreamy pull of its products. Clementine's boss remarks that in Hollywood people seem "so disconnected from everything--from the past, the news, the world, even the weather." Clementine sees that somehow, nevertheless, they still connect with...
...drawbacks of this approach is the high cost of interferon. Gwaltney estimates that at today's prices the doses needed to treat a cold would set you back $200 (although interferon may eventually go generic, which should bring costs down). Another problem is that chlorpheniramine makes many people very sleepy, so you should not drive a car or operate machinery while treatments are under way. For reasons that are unclear, the nondrowsy antihistamines that work for allergies don't seem as effective against colds...
...developing world. The deadline for an agreement has passed, and passed again. But still the U.S. shows no signs of backing down from its lone veto of a plan agreed on by 143 other countries that would allow the poorest - without manufacturing capabilities of their own - to import generic drugs that are still patented in wealthy nations. "It goes right to the heart of whether the WTO can work or not," says Nathan Ford of Doctors Without Borders, a group pushing hard to loosen restrictions on generics. So far, it isn't working. The U.S. pharmaceutical industry, with American sales...
...cardboard boxes, it's the least-inviting place around. But it's also the cheapest, and so the line to Aldi's two cash registers stretches the entire length of the store - about 30 people in all, their carts overflowing with cut-price milk, sugar, coffee, socks and other generic, non-branded items. One man clutches a box with a €79.99 computer printer. Ine Lendemeyer, a social worker, has a bag full of frozen chicken and Top Star cola, €1.49 for six. "Aldi used to be for people who didn't have much money, but now everyone goes...