Word: generics
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Dates: during 1960-1969
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...Ebert said he had little influence on one of the issues most troubling to many of the students-the question of "generic" drugs versus brand-name drugs...
...Squibb's largest-selling items, for example, has the registered brand name Pentids (R). The same drug-sold under the generic name penicillin-costs less than 25 per cent as much...
Some medical students-who say they are concerned about the high cost of drugs to consumers-have asked medical schools to encourage the use of generics. One of the students who signed the letter to Ebert-Fred Fox '68-has also asked the Med School to require its professors to use generic names in lectures and other instruction to students...
...said that the Salesman-like his generic brothers, the Rainmaker and the Politician- is a particularly American phenomenon. To sell his goods, he must sell us belief in their validity. And since we in America have been ever striving to establish "a more perfect union," since our whole system of government pretends to be based on one great burst of philosophizing in the middle of 1787, and since we have no sense of our past history by which to assess our progress, the Salesman has been most successful when pandering to our dreams and illusions. But, now, he's trying...
...medical profession has had two years, from May, 1967, to May, 1969, to clean house: to take up generic prescribing and rid itself of unhealthy financial ties to the drug industry but has failed to act. On the contrary, medical spokesmen even here in Massachusetts which has a larger share of enlightened doctors than any other state, have gone before the legislature and argued against the progressive and highly desirable Serlin Bill which would require doctors to write at least the generic name for a drug product on every prescription...