Word: generics
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Dates: during 1980-1989
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...people, like farmers, in their states and districts. That is not going to stop the protectionist drive. The urge on Capitol Hill to do something, anything, about trade is overwhelming. But there is a trend away from bills aimed against specific products or countries, and increasing talk about writing "generic" legislation...
...fourth-best-selling prescription drug. Until its patent expired last February, Hoffmann-La Roche, a Swiss firm, , enjoyed a monopoly in manufacturing Valium. Last week that profitable preserve was spoiled when three pharmaceutical companies received approval from the Food and Drug Administration to begin marketing the medicine under its generic name, diazepam...
...cubism, a shallow, divided skin on which the scraps of paper and little objects surface and vanish, overlapping like leaves on a forest floor. He called them all "Merz" constructions: the name was a fragment of a printed phrase advertising the Kommerz-und Privat-Bank, but it became generic. In these works, cubist ambiguity, constructivist utopianism and a sweet irreverence that was entirely Schwitters' own are knotted together as a gift to the future. The idea of the urban poet as a scavenger was by no means new. It had been around since Baudelaire's ragpicker in the 1860s...
...license, buying a new car or completing a successful diet. Customers can use cards to announce a divorce, propose a tryst or console a pal whose pet dog has died. Carrying that marketing strategy to an extreme, California Dreamers, a Chicago company, has put out an all-purpose Generic Greeting Card. The message: "Whatever...
...foremost a rolling, highly entertaining chronicle of its own. I all of all kinds of deadpan golden nuggets of humor--greasy, love-to-hate-'em Williams; imperfect but irresistable heroes; hard drinking, good friends, good loving, heartache, strumming acoustic guitar accompaniment--the tale can sound too much like your generic hit country song. But as Doc sings, "We write what we live And we live what we write." And Bud Shrake's off-beat, unpretentious script and Man Rudolph's even-tempered, lively direction raise the film above good of boy mediocrity...