Word: generics
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Dates: during 2000-2009
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...Kimberly-Clark, its brand name has skipped the company town and now lives a cheap and licentious life of common usage. Despite the best protective efforts of its parent, Kleenex sleeps with all comers. It has become a corporate ne’er-do-well: it has become generic...
...reality is that the Harvard name has already become generic to a great extent. Google the phrase “the Harvard of” and you receive over 50,000 unlicensed analogies, including “the Harvard of dog-training schools,” “the Harvard of county jails,” and “the Harvard of Hair,” which all employ that precious trademark to indicate the acme of some discipline. No doubt this gives the good people at the Trademark Program troubled dreams and indigestion, but the fact remains...
...pricing of antiretroviral (ARV) treatments for AIDS and HIV is a particularly contentious issue. Drug companies say they need to recoup the billions of dollars spent on research, and argue that generic copies eliminate the rewards that fund drug discovery and development. (Drug patents typically expire after 20 years in the U.S., but that figure varies from country to country.) Some aid groups and scientists say the drugs' prices put them beyond the reach of those who need them most, and claim the companies put profits and patents before lives...
...bring down the U.S.-backed government and rumors of war swirling all around, it's business as usual in Beirut's packed nightclubs. The good-looking people in this good-time town have long partied to a sound track of popping champagne corks, clacking high heels and the generic beat of computer-generated dance music--whatever it takes to drown out the beat of Lebanon's continual crises. But for a relatively small number of Beirut hipsters, there's another sound track, one that evokes rather than denies the instability of their lives...
...north, a political crisis in the capital, and rumors of war swirling all around, it's business as usual in Beirut's packed nightclubs. The good-looking people in this good-time town have long partied to a familiar soundtrack of popping champagne corks, clacking high heels and the generic beat of computer-generated dance music - whatever it takes to drown out the sound of Lebanon's continual crises. But for a relatively small number of Beirut hipsters, there's another soundtrack, evoking rather than denying the instability of their lives...