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...protect trademarks clearly endangered by popularity, the owners of such familiar names as Kleenex, Jell-O and even Frisbee constantly monitor newspapers and magazines, television stations and the ads of competitors. They look for any use of their trademarks-say, without capitalization-that implies a wider, generic meaning. Offending writers or editors may get no more than a note or telephone call from the company urging them to avoid future errors. But when a potential rival violates a trademark, the legal battle may be heated...

Author: /time Magazine | Title: The Law: Protecting a Good Name | 10/10/1977 | See Source »

...contention that even the most optimistic SALT agreement would not "eradicate the threat to our land-based missiles and thus cure the instability of the strategic balance." In explaining why true stabilization will not emerge from SALT, Ravenal deftly separates "arms control" from the control of "arms," in the generic sense. Because the former term implies the existence of a forum, agreements, inspection, and reciprocity, it cannot accommodate any effort at stabilization that may exist outside such a framework. Nor, he says, do the "posturing, stonewalling, constructing bargaining chips and .. games of chicken" that accompany formal negotiations help matters much...

Author: By Jon Alter, | Title: Avoiding Armageddon | 9/22/1977 | See Source »

...week's end federal authorities had not yet identified the kidnapers by name. But as admitted members of the Red Army Faction, they presumably conform to a generic profile of the contemporary terrorists put together by the computers of the Federal Criminal Office. Almost all the known disciples of Andreas Baader are well-educated products of respectable-sometimes prominent-middle-and upper-middle-class homes. Unlike the student radicals of the late '60s who lashed out against "capitalist exploitation," imperialism and the U.S. involvement in Viet Nam, today's German terrorists seem strikingly apolitical. In the coffeehouses...

Author: /time Magazine | Title: WEST GERMANY: Ambush in a Civil War | 9/19/1977 | See Source »

...fewer than 200 of them are known to be suffering from the cancer. One of the first legal complications for most victims in suing, however, is the difficulty in linking an individual pill user with a particular drug company. The drug was never patented, but was sold under its generic name by a number of different companies. Because pharmacy and physician records cannot be located after so many years, it is impossible in many cases to pinpoint liability...

Author: /time Magazine | Title: The Law: Taking DES to Court | 5/9/1977 | See Source »

...Digger" is a slang term first used in the 1850s to describe a miner in the Australian gold fields. It was popular in World War I as a nickname for an Australian soldier, and today is sometimes employed as a generic name for any Australian...

Author: /time Magazine | Title: THE BATTLE OF NEW YORK | 1/17/1977 | See Source »

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