Word: generics
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...habit of asking for it by name; on the other, he shudders at the thought of that name becoming the name for anybody else's similar product. Kodak, B.V.D., and Coca-Cola have for generations bared their teeth in courtrooms to protect their names from slipping into the generic limbo where mimeograph and nylon now languish in lower-case ignominy...
...Pianola," once a trademark of the Aeolian Co.. long ago became a generic term for all player pianos, has been revived again recently by Hardman, Peck...
They come wrapped in cellophane, frozen or dehydrated, under the generic label of "foods of convenience"-peas without pods, corn without cobs, potatoes without skins. What price convenience? Last week one amateur gourmet, who likes to cook himself, watched a housewife of his acquaintance brooding over the shelves at a Miami supermarket and launched into a Socratic dialogue: "How much do potatoes cost? About a nickel a pound. Right...
...lexicon of the dust jacket, writers do not write novels any more; they write major novels. The phrase, once the reviewer's last cymbal crash before his closing chord of adjectives, has become a generic tag, like "short story" and "hot dog." Thus cold frankfurters are cold hot dogs, not cold dogs. Accepting the publishers' ploy, critics must now confront a new literary phenomenon: the insignificant major novel...
...Brand names boost the prices of drugs, so wherever possible we do our buying by generic name. A steroid of the cortisone group that costs us $11.50 a hundred tablets is list-priced by brand name at $170; a sedative is $3.50 by generic name, $16.20 list-priced by brand name; a sulfa derivative is $7, as against a list price of $53.32 by brand name. If we could do all our buying by getting bids from manufacturers on a generic-name basis, we could save 40% of our $315,000 annual drug bill...