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...40th employee of the small and idiosyncratic company founded by Nolan Bushnell and fueled by the success of Pong, the first of a long line of video recreations that turned simple games into eye-glazing national obsessions. Atari was a pretty loose place?staff brainstorming sessions were fueled with generous quantities of grass?but even there Jobs did not quite fit in. "His mind kept going a mile a minute," says Al Alcorn, Atari's chief engineer at the time. "The engineers in the lab didn't like him. They thought he was arrogant and brash. Finally, we made...

Author: /time Magazine | Title: The Updated Book off Jobs | 1/3/1983 | See Source »

Taking care of business means, for Jobs, not just lighting fires under the staff and gladhanding the media. It also involves?crucially?keeping the lines open to the young. His planned donation of 10,000 Apples to California schools gets him good will, a generous tax break and an even stronger foothold in what Hollywood likes to call "the youth market." He makes periodic campus appearances, where he is as likely as not to sit, shoes off, in the lotus position atop a dormitory coffee table and engagingly field questions. Nothing too specific, mind. The students will not press...

Author: /time Magazine | Title: The Updated Book off Jobs | 1/3/1983 | See Source »

...proportions. The company upgraded the keyboard, hired Bill Cosby to do its commercials and drastically cut prices. Sales exploded. T.I. shipped 530,000 in 1982, and at year's end was selling nearly 150,000 a month. Software has been slow to come, but now there is a generous supply of high-quality educational programs, and, for $380 extra, owners can get a spritely version of Logo. More will follow. With sales spurting, program writers say they are giving the machine a second look...

Author: /time Magazine | Title: The Hottest-Selling Hardware | 1/3/1983 | See Source »

...exaggeration to say that ignorance and arrogance define the American attitude toward Mexico. The exceptions have been a few lucid and generous men and a handful of poets, historians, teachers, scientists, humanists. None have appreciably influenced popular opinion, let alone Washington. This is regrettable: the perpetuation of this attitude is and will continue to be fatal for the U.S. and for the whole continent. It is hardly necessary to recall the case of Fidel Castro, whom Washington pushed toward Moscow (or to whom, at least, the U.S. gave the pretext for falling into Soviet arms). Without firing a shot...

Author: /time Magazine | Title: Mexico and the U.S.: Ideology and Reality | 12/20/1982 | See Source »

...point during the brief hearing in Barnstable, Mass, (where they both stillvote), Joan appeared to be near tears, according to Court Clerk Robert Farrell, but "Ted put his hand on her shoulder, and she seemed to regain her composure." Under the terms of what Joan called a "very generous" agreement, she will get alimony, child support, a lump-sum cash settlement, their apartment on Boston's Beacon Street and their Hyannis Port home. They will share legal custody of Patrick, 15; Edward Jr., 21, and Kara, 22, are no longer minors. Said Joan in a written statement: "I share...

Author: /time Magazine | Title: People: Dec. 20, 1982 | 12/20/1982 | See Source »

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