Word: geniuses
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...Briton Hadden, the co-founder of TIME, who died in 1929 at the age of 31, was actually more influential in the creation of the magazine than Luce? That's the contention of Isaiah Wilner, 28, the author of the newly published The Man Time Forgot: A Tale of Genius, Betrayal, and the Creation of Time Magazine (HarperCollins). In writing his book, Wilner was given full access to Time Inc.'s voluminous archives. TIME's publishing reporter, Andrea Sachs, spoke with Wilner...
...like the early voice of TIME. It was very flip, brash, clever, a lot of short sentences. It was full of energy. That's when I started thinking much more seriously about the plaque in the building's lobby, which has Briton Hadden's name and the inscription: "His genius created a new form of journalism." I began to think, if this were the case, how come I'd never heard...
...Wilner: I found that Briton Hadden was really the creative genius behind TIME. He came up with the idea in the early stages of his childhood, so the newsmagazine was really something that sprang from his soul. Then he selected Luce to be his partner, and encouraged him to become a journalist after Luce had been fired from his first journalism job. Hadden raised most of the money because he was really the big man at Yale and had the connections, and also was quite a salesman. He hired all of the writers, who were total unknowns, some of them...
...public figure-to Hadden. In fact, he never would have been the Henry Luce that we know without Hadden. So I think Luce, as a great man, could not within himself recognize that. Furthermore, if he were to recognize it publicly, it would undercut his status as a media genius. And his status as a media genius was what allowed him to travel the world, delivering speeches for capitalism and democracy, and supporting Chiang Kai-shek. All of that was predicated on the fact that he had created TIME. That's why people respected...
...Wilner: Luce was the business mind, and the company never would have survived without him, and Hadden knew that. In fact, he always said of Luce, he's a business genius. I think Hadden regarded Luce as a business genius because Hadden could be quite impractical. He would come up with 50 ideas. Some of them were just crazy. Luce would say, " No. We can't do that. We can't do this. " And then finally Hadden would come up with a good idea and Luce would approve it. So that's why I think of Luce as a great...