Word: geniuses
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...AFTERNOON IN THE EARLY 1980S, the sales staff and agents of Genius Group, a mishmash of trendy Italian clothing labels, were previewing the upcoming collections and discussing strategy. When talk turned to their second-string, $7 million jeans company Diesel, a production manager with a minority stake and an unfashionable mustache upbraided the others, "Guys, take this seriously because one day we're going to be bigger than Levi...
...laughed and said, 'this guy is crazy,'" remembers former Genius president Adriano Goldschmied, who was running the meeting that day. "Diesel was a brand we had created to get rid of leftover fabrics and closeout stuff. We even chose an anti-movie-star name that said cheap, a slow car that smells...
...either, but Katrina and Iraq have stoked its outrage into an album of compelling ferocity. Lead voice Black Thought delivers focused and occasionally paranoid rants about a crumbling society ("Watch who you put all your trust in/ Worldwide we coincide with who's suffering") while producer, drummer and resident genius ?uestlove samples dystopian anthems (Radiohead's You and Whose Army?) to create a sound track to indignation that rivals vintage Public Enemy...
...writing section, which includes not only a multiple-choice grammar segment but also the subjective essay, has a standard error of measurement of 40 points. That means a kid who gets a 760 in writing may actually be a perfect 800--or a clever-but-no-genius 720. In short, the College Board sacrificed some reliability in order to include writing...
Innovation is an evocative word. But the image it most frequently conjures--a lone, sleep-deprived genius slaving away in a cluttered garage--is also the most misleading. In reality, says SRI International CEO Curtis Carlson, "you can invent by yourself, but you can't innovate that way." He ought to know. For six decades, SRI, based in Menlo Park, Calif, has endured as a prolific incubator of money-minting ideas, playing a key role in creating everything from the computer mouse to the HDTV standard, which Carlson helped develop. Over the past 20 years, Carlson has searched...