Word: gentler
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...gentler supporting hands can't mask thehard push towards work...
Nike is reassessing everything, from the way it sells to retailers to the number of times the famous swoosh appears on products and in advertising. It will try to act smaller by developing categories such as golf, soccer and women's as separate business units. A gentler new ad campaign with the tag line "I Can" will augment--but not replace--"Just Do It." The company is also betting heavily that a new Alpha line of shoes and apparel, to be introduced late this year, will swing momentum back in its favor. "What we have to do is re-energize...
...nothing new for movies to expose corruption in American politics. When Mr. Smith went to Washington in 1939, he found Gomorrah. But the President, whether real or fictional, used to get gentler handling. In 1942's Yankee Doodle Dandy, when George M. Cohan, played by James Cagney, meets Franklin D. Roosevelt, the President was played by an actor, seen largely from behind, who sounded so mature and wise that he might as well have been Moses. Two decades later, in Sunrise at Campobello, there is Roosevelt again, this time played by Ralph Bellamy as the last word in ripening decencies...
...Shaw notes that current student reaction to drama classes and ART guidance has "gotten a lot gentler, mostly because the relationship is much more comfortable" than it has been in the past...
...which hardly bodes well for the country's new captain, president-elect Kim Dae Jung. But Kim, who likened his nation to "a man heaving his last breath" while meeting with visiting U.S. Treasury official David Lipton, is not letting the financial crisis scuttle his hopes for a kinder, gentler ? and unified ? Korea...