Word: geo
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Dates: during 2000-2009
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...what does the departure of a man who worked in just about every Administration since the Nixon era really mean? Probably not much in the long run. The intellectual architect of the Iraq war exits the stage for now, taken out not by his massive miscalculations as a geo-strategist but by his efforts to help his girlfriend. An international bureaucracy's murky rules governing favoritism remain as shrouded as ever in mystery. And we get a lesson in how to do a lot with a little: how to dicker for a shred of honor when you have not much...
...risk of failing to curb global warming is too high, especially since the poorest people of the world will suffer most. Surely a Plan B is needed. Now it is time for the big thinkers' geo-engineering proposals to be brought into the frame, not to substitute for carbon dioxide reductions but to run in parallel with them. Steve van Hagen, ST VIGOR DES MONTS, FRANCE...
...plan, track and change ad campaigns in progress. It may help improve Yahoo!'s return on investment in that arena because it gives advertisers more leeway in targeting specific geographic areas. A pizza-shop owner can pinpoint his pitch to local diners who search for pepperoni, for instance. "Geo-targeting is huge," says Neisser. The company is also adding a mobile search tool that will eventually extend Panama's reach to cell phones. The new services should help Yahoo! close the revenue-per-search gap, although the improvement probably won't show up on its balance sheet until midway through...
...Take the country’s foreign policy toward the Middle East, an issue likely to cause some changing allegiances during the upcoming elections. Since the Second World War, America’s stated economic and geo-political objectives in the region have often occasioned ethical memory-lapses by U.S. leaders—overthrowing democratically elected governments, supplying dictators with chemical weapons, supporting Islamic fundamentalism...
...year, Scott McDonald, CEO of Monument Security in Sacramento, Calif., decided to investigate. He had already informed his staff of 400 security guards and patrol drivers that he was installing Xora, a software program that tracks workers' whereabouts through GPS technology on their company cell phones. A Web-based "geo-fence" around work territories would alert the boss if workers strayed or even drove too fast. It also enabled him to route workers more efficiently. So when McDonald logged on, the program told him exactly where his worker was--and it wasn't in bed with the sniffles. "How come...