Word: gerald
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
Research from fMRIs and other machines bears all this out. Gerald Zaltman, a professor at Harvard University, says 95% of consumer decision making occurs subconsciously. Read Montague, a professor at the Baylor College of Medicine, gave subjects the "Pepsi Challenge" in an fMRI scanner. Result: people found Pepsi more pleasing to the palate--their reward center lit up--but Coke's branding hit literally at the core of their sense of self, a much stronger bond. This affirms what we all suspected: brands are so powerful that we are sometimes more likely to buy something we identify with than something...
...think he's nuts." GERALD MCENTEE, president of the American Federation of State, County and Municipal Employees, who withdrew his endorsement of Dean and says he unsuccessfully urged Dean to drop out of the race before the Wisconsin primary...
Meister said the names of Randy Schekman of the University of California, Berkeley and Gerald F. Joyce of the Scripps Institute have floated around the Harvard departments, adding that he did not have any official confirmation...
Well, Ike is first. He's my hero. Roosevelt, of course. He was my Commander in Chief. And then the most underrated is probably Gerald Ford. Great ticket too, as you remember...
...DIED. GERALD GUTIERREZ, 53, Tony Award--winning theater director; of respiratory failure resulting from the flu; in New York City. Though he periodically left the theater--for a year at Yale Law School (at age 49) and a stint as a chef's apprentice--he always returned to the stage, helming such acclaimed Lincoln Center productions as the 1992 revival of Frank Loesser's musical The Most Happy Fella, a Tony-winning 1996 production of Edward Albee's A Delicate Balance and last season's spiffy revival of Dinner at Eight...