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...Seedol, Kelpamalt), who in 1930 founded Carl Byoir & Associates, built the firm into one of the U.S.'s most successful publicity and propaganda mills; of cancer; in Manhattan. Drumbeater Byoir pounded out copy for all comers (among the early beneficiaries of his press-agentry: Trigger-happy Cuban Dictator Gerardo Machado, Nazi Germany's Tourist Information Office, President Roosevelt's Birthday Balls for infantile paralysis), in 1946 was fined $5,000 in a federal court for conspiring with the A. & P. chain-store firm to violate the Sherman Anti-Trust Act (he set up dummy trade and citizens...

Author: /time Magazine | Title: Milestones, Feb. 11, 1957 | 2/11/1957 | See Source »

...town by Batista's American Pressagent Edmund Chester. Pundit Pearson irritated Cuban readers with his naive reporting and prize factual boners, e.g., Pearson wrote that Batista "once threw out Cuba's most hated dictator," although, as every Cuban schoolchild knows, Batista had nothing to do with Dictator Gerardo Machado's ouster in 1933. Quipped El Mundo Columnist Carlos Robreno: If Batista's cronies had given "one more lunch in his honor," Pearson might have written that "Batista also led the revolution against Spain in 1868 and started the War of Independence...

Author: /time Magazine | Title: The Press: Pearson in Bongoland | 10/10/1955 | See Source »

...Santa Marta Mountains, whose 19,000-ft. snow peaks are a breathtaking sight to tourists on Caribbean cruise ships, an Austrian-born anthropologist brought news of an Indian tribe so cut off that until recently its 2,000 members thought Spanish kings still ruled Colombia. The scientist is Gerardo Reichel-Dolmatoff, 40, working with a grant from New York's Wenner-Gren Foundation. The Indians are the Kogis, perhaps the most remarkable community of aborigines still flourishing on the American continents...

Author: /time Magazine | Title: COLOMBIA: Man's World | 7/28/1952 | See Source »

Harlem's Sugar Ray Robinson, welterweight (147 Ibs.) champion of the world, danced in his corner almost unnoticed. All eyes in Philadelphia's Municipal Stadium were on the challenger, Cuba's Gerardo ("Kid Gavilan") Gonzales. Most of the 27,805 customers seemed to think that the Cuban had a real chance for the crown...

Author: /time Magazine | Title: Sport: The Champ Gives a Lesson | 7/25/1949 | See Source »

...tango tunes put together by the Tin Pan Alleys along the Plata, the one locally regarded as No. 1 is La Cumparsita. Gerardo Hernán Mattos Rodríguez, a Uruguayan, wrote it in 1916. An architecture student at the University of Uruguay, he had seen a group of boisterous fellow students, evicted from their rooming house, pick up the tables and chairs and march out in a noisy procession (cumparsa). That gave him a title. He quickly knocked out a doleful melody and a set of lyrics that were soon replaced by those of a rival lyricist...

Author: /time Magazine | Title: ARGENTINA: La Cumparsita | 5/10/1948 | See Source »

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