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Word: gerber (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...there is a hard core of national brands that the private labels have never been able to copy successfully. These include Campbell's soups, Heinz's Ketchup, Gerber and Beech-Nut baby foods, Betty Crocker and Pillsbury cake mixes, Kellogg and Post cereals, General Foods' JellO, and Hellmann's mayonnaise. Explains Pillsbury Co. Vice President James Rankin: "Where much research, refinement and technology are needed, the private brands lag behind. Because we keep up quality and are always sure of enough research on new products and enough advertising to tell the public about them, we have...

Author: /time Magazine | Title: Business: Grocer's Profits v. New Consumer Foods | 6/15/1959 | See Source »

Hodges scouted for plants that would buy and process North Carolina agri-ultural products. The deal that he made with Gerber Products was typical: if jerber would come in, the state's agricultural extension service would send out agents to teach farmers how to grow7 the foods that Gerber wanted. Result: a Gerber plant is abuilding near Asheville, will buy $10 million worth of North Caro-ina fruits and vegetables yearly. Furthermore, Swift & Co., following the opening of an Armour & Co. plant at Charlotte, in a few months will complete a $17 million plant at Wilson, will spur...

Author: /time Magazine | Title: INDUSTRY: How to Woo New Businesses | 10/20/1958 | See Source »

...wonder if Goren, "perhaps the world's most tolerant partner," would forgive the unforgivable blunder TIME committed in the name of the Gerber Convention when TIME responds "four diamonds for one ace, four hearts for two, etc." Four diamonds, of course, means no aces...

Author: /time Magazine | Title: Letters, Oct. 13, 1958 | 10/13/1958 | See Source »

...Goren, who once bid TIME'S flawed variant of the Gerber Convention while partnering Gerber himself, is pleased that so many readers caught TIME'S error...

Author: /time Magazine | Title: Letters, Oct. 13, 1958 | 10/13/1958 | See Source »

...Called "the best of the nonprofessionals" by no less an authority than Charles Goren, Gruenther also became the bridge mentor of his sometime boss, Dwight Eisenhower, the first good bridge player among U.S. Presidents. *The tournament team headed by Houston Bridge Pro John Gerber devised the Gerber convention in 1937 as a less troublesome substitute for the Blackwood, invented in 1933 by Indianapolis Insuranceman Easley Blackwood. Instead of using the Blackwood four-no-trump bid to ask partner how many aces he has, the Gerber convention starts out with four clubs, with partner responding four diamonds for one ace, four...

Author: /time Magazine | Title: Sport: King of the Aces | 9/29/1958 | See Source »

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