Word: gerber
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Dates: during 2000-2009
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Translation screw-ups by companies like Perdue (slogan "It takes a tough man to make a tender chicken" read "It takes a hard man to make a chicken aroused" in Mexico), Puffs ("whorehouse" in German) and Gerber ("to throw up" in French slang) might seem merely funny. But misunderstandings can hit the bottom line. In 1997--at risk of a worldwide boycott by Muslims--Nike recalled 38,000 pairs of its "Bakin" basketball shoes because the logo resembled the word Allah in Arabic. And it's not just English speakers who miscommunicate. If Electrolux made shoddy vacuum cleaners, it wouldn...
...House, Lauren E. Baer and Sarah E. Little from Dunster House, Adam C. Weiss from Eliot House, Doyle and Heather E. Boesch from Kirkland House, Dorothy A. Fortenberry, Jonathan A. Kelner and Esteban A. Real from Leverett House, Paven Malhotra from Lowell House, Emily Buck from Mather House, Michael Gerber, Jonathan M. Gribetz, Naamit M. Kurshan and Travis J. Schedler from Pforzheimer House, Stephen E. Sachs from Quincy House, and Ravi V. Shah and Ariel H. Simon from Winthrop House. Baer and Sachs are Crimson executives, and McKean is a Crimson editor...
...Murray Gerber, founder of Prototype & Plastic Mold Co., based in Middleton, Conn., developed lighter, safer, cheaper, longer-lasting industrial bearings for United Technologies in the '90s. Without the tax credit, which went to United Technologies, Gerber doubts that his tiny, $9 million company would have received the R.-and-D. contract. Now those bearings are in wide use throughout the military...
...reaching the community groups that were springing up across the U.S. Many were galvanized by proposed FDA regulations that would have allowed food certified as "organic" to contain genetically modified ingredients--an effort shouted down by angry consumers. Meanwhile, Greenpeace began to target U.S. companies such as Gerber, which quickly renounced the use of transgenic ingredients, and Kellogg's, which has yet to do so. With so-called Frankenfoods making headlines, several other companies cut back on biotech: McDonald's forswore genetically engineered potatoes, and Frito-Lay decreed it would buy no more genetically modified corn...
...girls, no older than 14, stood in front of me at the back of the line. "It is so cold," said one to the other. Of course it is, honey. You are barely over five feet, barely over rattles and Gerber, and you are wearing nothing but a tiara, neon pink flowing genie pants, a pale pink almost see-through top, and a pimply, large-panted freshman boyfriend. Of course, the boyfriend responded to the statement spoken to the girls friend as an invitation for action. "Don't worry, baby. I'll keep you warm," followed by a sloppy kiss...