Word: gerber
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...Heublein put its Wine and Dine dinners on sale in the mid-1970s (price: $1.35), buyers thought they were getting a macaroni dinner along with some wine to sip. The wine was actually a salty liquid intended for use in cooking the noodles. Trading on its success with infants, Gerber tried to market such grownup fare as beef burgundy and Mediterranean vegetables. The company's mistake was to put the food in containers that looked like baby-food jars. Gerber compounded its problem by labeling the product SINGLES. Later research showed that adults generally dislike being pegged as singles...
WHEN the half-gnawed bagel covered with plum Gerber baby food dropped to the floor for the third time, I knew it would be a battle of wills, so I put the bagel back on the tray I can't believe I could take my struggles with a toothless, plum-splotched seven-month-old baby seriously. But it was seven in the morning, the baby had been up for an hour and was hungry; five minutes earlier I had been sleeping soundly, and I had six more hours of "babysitting" until I had to go to work...
High-tech enthusiasts, though, still pushed up the price of stocks in the industries of the future. Among the winners: California's International Rectifier, a maker of specialized semiconductors, and Connecticut's Gerber Scientific, no relation to the baby-food maker, a producer of automated factory equipment...
...number of U.S. companies have noted a modish increase in their profits as well. Gerber Products in Fremont, Mich., makers of baby food, pacifiers, baby bottles and other merchandise, recorded sales of $282.6 million at the end of 1972. Last year sales had swelled to $631 million. Child Craft, in Salem, Ind., a baby-furniture maker, has noted a "remarkable upsurge" in sales. One of the reasons, says David Branaman, vice president of sales, is that some couples spend up to $2,500 on clothing, furniture and equipment by the time the baby comes home from the hospital...
...antiheroes apparently gives way to a public hankering for heroism, FBI Director William Webster and his beleaguered colleagues are seeking to resume their legendary role. So Webster has given free use of the agency's name and seal to the ABC network and Hollywood Producer David Gerber, in exchange for approval of the stories. Said Assistant FBI Director Roger Young: "We'd like to think the show would reflect a respect for the FBI and demonstrate why it is important to contribute help...