Word: gerber
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...ANTIQUE MAN by Merrill Joan Gerber. 278 pages. Houghton Mifflin...
Such a tale is, of course, depressing. But Author Merrill Joan Gerber makes it even more so by coating it with sentimentality. A short-story writer who has published in Redbook and Mademoiselle, she seems glued to the traditional women's magazine faith-the world is blackest just before a rose-tinted dawn. After Abram's death, the problem sister marries her beatnik lover. The other sister decides that she will bear a son with her father's name-"It was all I could do in this world-all I could hope to do." Almost any death...
Latin American infants, for instance, eat Gerber passion fruit and guava...
...Gerber, with babies still its only business, has begun thinking beyond infant appetites to consider the total baby. The company is marketing pants, bibs, socks, shirts, crib sheets and toddler clothes, is testing paper washcloths, diapers and lotion-treated tissues, and five months ago set up a department to explore other diversification...
...Gerber, as well as its competitors, is also eying the potentially rich geriatrics market, which now accounts for about 8% of sales. Old folks like easily digested baby foods. But they are embarrassed to buy them, usually shove the cans or jars along supermarket counters with the explanation that grandchildren are coming to visit. The baby-food firms understandably have been reluctant to try the hard sell in the delicate old folks' market. But it would be no great surprise if, one of these days, oldsters were to start getting letters from Mrs. Dan Gerber, grandmother...