Word: gerber
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Thornton, and ten of his staffers indicted with him, are charged with claiming falsely that 90% of children listed in the Thornton directory got modeling jobs (the indictment says that actually fewer than 10% did), and with exhibiting advertisements for Robert Hall Clothes, Gerber's foods, Ivory Soap and others which they falsely claimed were posed by Thornton models...
Died. Frank Gerber, 79, cofouhder (with his son Dan) and former president of Gerber Products Co., baby foods; in Fremont, Mich. Father & son started the new industry (strained peas, prunes, carrots, spinach) in 1928 to provide an easier way of preparing vegetables for Gerber's grandchildren. They placed small ads in national magazines (six cans for $1), grossed $22,000 the first year, expect to gross about $54 million this year...
Swimmers at Green Pond outside Millers Falls, Mass, paid no attention one afternoon last week when 18-year-old John Hawthorne began splashing and calling, "Which way to shore?" as he labored through the water, only 30 feet from the beach. Finally a youth named Norman Gerber headed for him. But young Hawthorne went under. By the time Gerber found him and towed him to shore, he was dead. His weeping sisters, Elizabeth, 13, and Barbara, 9, who had brought him to the pond but had stayed on shore, explained why he had acted so oddly. John Hawthorne was blind...
...them, he took small ads in national magazines offering housewives six cans of baby food for $1 and asking them to send in the names of their grocers. Hundreds of women wrote to Gerber, and within 90 days he had persuaded scores of grocers to stock his wares. In the first year he sold $22,000 worth of baby foods. As sales grew, so did Gerber's family (to five children), and as he added new products he tried them out on his own brood...
...Gerber introduced chopped "junior" foods (for older children), later teamed up with Armour & Co. to put out chopped meat for moppets-a product which, along with the rising birth rate, helped Gerber double his sales in the last three years alone. Last week, Dan Gerber was betting that the U.S. trend toward bigger families would continue. Having already spent $5,000,000 on expansion since the war, he announced plans to spend $3,000,000 more for new manufacturing space at Fremont, a new warehouse in Rochester, a cereal plant in Oakland, Calif, and a new affiliate which will sell...