Word: gerbers
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Dates: during 1960-1969
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...ANTIQUE MAN by Merrill Joan Gerber. 278 pages. Houghton Mifflin...
Abroad & the Aging. Meanwhile the industry is spreading overseas with a rise in living standards. Heinz is small in U.S. baby-food markets but strong in England and Australia, and is now moving forcefully in Italy. Gerber markets in 74 countries on its own or by license. It uses local foods wherever possible...
Latin American infants, for instance, eat Gerber passion fruit and guava...
...Gerber, with babies still its only business, has begun thinking beyond infant appetites to consider the total baby. The company is marketing pants, bibs, socks, shirts, crib sheets and toddler clothes, is testing paper washcloths, diapers and lotion-treated tissues, and five months ago set up a department to explore other diversification...
...Gerber, as well as its competitors, is also eying the potentially rich geriatrics market, which now accounts for about 8% of sales. Old folks like easily digested baby foods. But they are embarrassed to buy them, usually shove the cans or jars along supermarket counters with the explanation that grandchildren are coming to visit. The baby-food firms understandably have been reluctant to try the hard sell in the delicate old folks' market. But it would be no great surprise if, one of these days, oldsters were to start getting letters from Mrs. Dan Gerber, grandmother...