Word: gerbers
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...years, such friendly letters have been mailed from Fremont, Mich., to mothers of U.S. infants. Signing them, with an eye to new business as well as to new citizens, is Mrs. Dan Gerber, "Mother of Five," longtime corporate mother-figure of the baby-food company organized by her husband 38 years ago. Today, with 65% of a highly competitive market, Gerber dominates the $300 million-a-year baby-food business; last week the company reported fiscal '66 sales of $195,218,397, only $1,196,425 higher than the year before...
Twice as Much. But the opportunity rate for Mrs. Dan Gerber to dash off such happy greetings is slipping. The Bureau of Natality of the Department of Health, Education and Welfare reports a consistent drop in the U.S. birth rate since 1958 (TIME, May 6); last year it sagged 7%, and the total of 3,800,000 was the smallest in 15 years. Understandably, Mrs. Gerber and her husband's industry are beginning to fret. The newest item on the fret list of the baby-food business is the growing popularity of "the pill." The baby-food people still...
...baby consumption and a parallel trend to convenience food. Pet Milk's "Infant Nurse" and Mead Johnson's "Nursette," both prebottled formulas in disposable containers, have been successful with younger mothers. Swift sells strained meats for six-week-olds, keeps them on junior food until four years. Gerber's five original varieties have grown to 130, including cherry vanilla pudding and Dutch apple dessert; the company estimates that today's baby eats 15 jars a week, or almost double the consumption of a baby a generation...
Abroad & the Aging. Meanwhile the industry is spreading overseas with a rise in living standards. Heinz is small in U.S. baby-food markets but strong in England and Australia, and is now moving forcefully in Italy. Gerber markets in 74 countries on its own or by license. It uses local foods wherever possible...
Inventive Mind. With the evidence in hand, John Gerber informed British Team Captain Ralph Swimer and British Bridge League Chairman Geoffrey Butler. The two watched Reese and Schapiro play 18 hands. At a hastily called meeting of the World Bridge Federation's appeals committee next day, officials directly accused Reese and Schapiro of cheating. Both denied the charges. That afternoon the federation called a meeting of the executive committee, including Honorary President General Alfred M. Gruenther, himself a first-rate player...