Word: gerbers
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Michigan's dimpled, 52-year-old Daniel F. Gerber has a favorite slogan: "Babies are the most important people." He has good reason to think so; he claims to be the biggest U.S. manufacturer of baby foods.* His Gerber Products Co. last year grossed $42 million, netted $3,300,000. Babies are so important to President Gerber that he prints his annual report in pink & blue, with his own picture framed in a blue ribbon bow (see cut). Gerber follows the U.S. birthrate figures as eagerly as a Brooklyn fan scanning Dodger batting averages...
Back in 1926 Gerber got to brooding about the time his wife spent in the kitchen chopping and straining vegetables for their two young children. Since his family ran a small canning plant at Fremont, Mich., Gerber decided to try straining and canning baby foods. The first products (peas, prunes, spinach, carrots, vegetable soup) were a success, both with the children and with Gerber's wife. He felt sure that other mothers would like them too, but he had to find retail outlets...
Above all, the script is craftsmanlike, and director Ella Gerber has given it a craftsmanlike production. Stewart Chancy's set is sturdily Elizabethan, and is well suited to the play, Playwrights Berney and Richardson have not written poetry, but a piece of good prose like "Design for a Stained Glass Window" is always welcome...
Godin got off to a shaky start and the Tigers lost no time in nicking him for the only run of the game. Captain George Kepler and Karl Gerber singled to center field. On an attempted sacrifice bunt by Jim Fairchild, Godin threw to third in an effort to force Kepler...
...Gerber tells me that the freshmen have to wear funny green porkies and then they have a crazy fight with the sophomores, and if the freshmen win, they don't have to wear the little hats any more. But the freshmen had tough luck this year. They lost to the sophomores. Seniors wear single breasted green coats with their class numbers sewn over the breast. The whole outfit looks something like the band at the New Ritz uses...