Word: gergen
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...Gergen jumped back into politics in 1980, working behind the scenes for George Bush's presidential campaign. His public support for Bush increased after early primary victories...
...this Navy veteran knew when to jump ship. When Ronald Reagan emerged as the leading candidate, Gergen vanished from the spotlight in the Bush campaign...
Since the end of the Nixon administration, numerous politicians have sought Gergen's advice...
...Gergen was selected by Gerald Ford to serve as the director of communications. After Ford's defeat in 1976, Gergen left politics for journalism, eventually becoming managing editor of the conservative American Enterprise Insititute's monthly magazine...
Just months later he was named staff director--and later communications director--in the Reagan administration. He served in that capacity for about two years, further honing his skills at selective information disclosure and Presidential image management. In 1983, as is common in politics, Gergen was squeezed out of the position...