Word: gergen
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...squabbles among his staff and an image as a weak leader, Ford shook up his publicity operation. Swedish-born Margita White, 39, taciturn director of the White House Office of Communications, was nominated to a seven-year term on the Federal Communications Commission. The President replaced her with David Gergen, 34, a former Nixon speechwriter and highly regarded special counsel to Ford, and made it clear that the Office of Communications would wield considerably more power; it is expected to grow from half a dozen professional staffers to as many...
...Gergen, who joined the Nixon White House in 1971, was brought in to improve coordination among Administration spokesmen. He will also continue to perform a delicate but important role-helping to sharpen the President's public statements. Ford, an uninspiring orator, has generally depended for his texts on his old friend and former congressional assistant, Robert Hartmann, Counsellor to the President and his chief speechwriter. Some critics have found Hartmann's drafts to be thin and full of platitudes. Gergen is expected to upgrade presidential pronouncements, though he will still not have direct authority over Hartmann...
...people and conflicting ideas accessible to his boss. But the President has done little to ease the tension between Cheney, whose office has had an increasing influence on presidential speeches, and Robert Hartmann, a longtime Ford political adviser and chief speech writer. Recently Ford promoted Cheney Aide David Gergen, 34, to White House special counsel and assigned Stefan Halper, 31, to help Cheney and Gergen assess the political implications of Administration initiatives. However, both Gergen and Halper are former speechwriters, a fact that will do little to diminish the tension between the Cheney and Hartmann operations...
Other sources who could have been Deep Throat by the White House test include Counsel Leonard Garment; Chief of Staff Alexander Haig Jr. or, more likely, someone close to him; Speech Writers Raymond Price, Patrick Buchanan, Benjamin Stein, Franklin Gannon and David Gergen; Haldeman Aide Lawrence Higby; Telecommunications Director Clay Whitehead; National Security Aide Brent Scowcroft; and Domestic Adviser Kenneth Cole Jr. An outside possibility is John Sears, who retained excellent White House sources after his departure as a Nixon counsel in 1969, and whose cigarette-smoking and Scotch-drinking habits, while common enough, correspond to those attributed to Deep...
Though collegians obviously dislike the Viet Nam War, the extent and sincerity of their feelings remain elusive. Two Swarthmore psychologists, Kenneth Gergen and his wife Mary, have just completed a nationwide poll showing that campus antiwar sentiment has deeply and often illogically altered student attitudes toward parents, careers, religion and just about everything that touches their lives...