Word: geritol
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...Williams Co., maker of Geritol, last week got handed a dose of bitter medicine. After an entanglement that had dragged on for 13 years, a federal court prescribed an $812,000 penalty against the company for having flouted a Federal Trade Commission order to stop advertising its product as a surefire pick-me-up for people with "tired blood." The penalty is the biggest by far ever imposed for such a violation. The Williams Co. had first been ordered to expunge such claims in 1967, but as late as 1969, shortly before the FTC took the matter to court, oldtime...
...doctor's orders, this show is forbidden to anyone who suffers from too much sugar. After a fairly sprightly opening, the "Julie Andrews Nostalgia Hour," as the series should be named, has become so mired in goo-a mixture of honey, corn syrup and Grandma's Geritol-that even the star seems unable to move...
...Geritol. "My wife, I think I'll keep her," he says generously...
Seeking Fast Relief. The consumer groups went to court partly because of their impatience with the slow pace of FTC actions against questionable advertising. Only after ten years of dickering did the commission crack down on the J.B. Williams Co.'s claims that its Geritol and FemIron remedy tiredness, loss of strength or nervousness. The FTC turned the case over to the Justice Department, which is suing for $1,000,000 in penalties against Williams and its agency, Parkson Advertising. Similarly, the FTC has been investigating the advertising promises of Excedrin, Anacin, Bufferin, Bayer, St. Joseph aspirin and other...
...this land is..." the Ameri-can Indian's communal estate. "If I had a hammer, I'd..." get a sickle. "Any day now, any day now, I shall..." explode! And we memorized the words. Ted Mack brought us The New Chad minstrels with the same voice that brought us Geritol. Even the little girl down the street was learning how to play "folk guitar" and guys with guitars on their backs were wanderin' clear 'round the country to find their way into "The Jackson Twins" comic strip. Meanwhile Joan Baez, Ganhdi's newest disciple of non-violence, sublimated herself into...