Word: geritol
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...Geritol. Whatever the reasons, Johnson's operational withdrawal eliminated any last-minute presidential pyrotechnics in a campaign that was remarkably short of fireworks. Nixon, who stumped for nearly 100 Republicans in 32 states, drummed away at the President's Viet Nam policy and his "rubber stamp" Congress, but neither pitch particularly roused his audiences. Vice President Hubert Humphrey encountered such apathy everywhere he went that he finally blurted to a listless Manhattan audience: "Get with it, will you? I'm going to get you some Geritol." At a traditional "bean feed" rally in St. Paul...
...Oldest One. Like its sponsors, Geritol ("Tired blood") and Serutan ("For regularity after 35"), the Amateur Hour is part of broadcasting's Medicare generation. The oldest show on the air, it has been producing the tall corn since 1934, before most Americans now living were born. The late Major Bowes launched it on radio, and his top aide, Ted Mack, brought it to television in 1948. It is still the top-rated show in its time slot (5:30 p.m., E.D.T.), pulling 12,700,000 viewers a week. Last week, in a Methuselan milestone, its "wheel of fortune" went...
...popularity are one-man bands, soft-shoe dancers, Dixieland, harmonicas and stringed instruments; coming in strong are folk singers, guitars, guitars and guitars. The Hour still has its share of artists who play rhythms with fire extinguishers, punching bags, bones, bicycle pumps, balloons, spoons, glasses and bottles-naturally, Geritol bottles...
...dinner given by the Eleanor Roosevelt Memorial Foundation (of which he is chairman), in Poughkeepsie, N.Y., United Nations Ambassador Adlai Stevenson, 64, defined the social life of a diplomat: "Protocol, alcohol and Geritol...
...their differing philosophies-and the product involved-admen appeal to vastly disparate human emotions: snobbery ("If they run out of Lowenbrau . . . order champagne''), the confusions of parenthood ("How Sears helps your daughter choose her first bra"), nostalgia ("Our beer is 50 years behind the times"), hypochondria ("Take Geritol to end tired blood"), and the competitiveness of childhood ("Every boy wants a Remco toy"). Inevitably, the most heavily used selling themes turn on three aspects of existence that particularly fascinate Americans: youth, sex and romance. Pepsi-Cola, once typed in the public mind as a sweet, cheap drink ("Twice...