Word: geritolized
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Dates: during 1970-1979
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...clubs, exercise salons and racquetball courts are proliferating, largely because physical fitness has become a priority, not to say mania, with yesterday's youth. Reports Denise Bourcq, manager of Chicago's Gloria Marshall Figure Salon: "The majority of women we see are between 30 and 45." Even Geritol, that elixir of the sunset years, has aimed for some time now at a younger, still attractive woman who wants to hold on to her health...
...replace Hirschfield, the directors set up a four-man Office of Chief Executive. Its members: Board Chairman Leo Jaffe; Financier Dan Lufkin; Matthew Rosenhaus, president of the company that makes Geritol and Sominex; and the new Columbia Pictures president, Francis T. Vincent. Until last week Vincent was an associate director of the Securities and Exchange Commission. Though Vincent himself was not involved, the SEC has been investigating Columbia Pictures...
...Scientists Confront Velikovsky will not stop such debate; it will instead encourage it. Only education of the people will reduce their gullibility towards pseudo-science. An educated public would not buy Velikovsky any more than they would protein hair conditioners, timed release aspirin, Geritol, or other such fakes. Until then their ignorance will most likely bring scientists into many more close encounters of the Velikovsky kind...
...Alan Greenspan, Ford's top economic adviser (currently on leave from TIME'S board), has shrugged off the decline as a temporary "pause." Says David Grove, chief economist at IBM: "I wouldn't use the Coca-Cola slogan, 'The pause that refreshes,' but rather Geritol's 'tired blood' slogan...
...makers of more than 150 products, from sedatives to sugarless gum. Horrible Herb, as he is known among his victims, spices his vitriol with humor. One recent broadcast: "I make sure I get my exercise, get enough rest, and eat healthy food. So I don't need Geritol...