Word: germ
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...enhance their appeal, the chemicals put in to improve their taste, the preservatives to increase their shelf life and the processing that may rob them of their nutrients. Some items pushed by the granddaddies of today's faddists have proved highly beneficial. They long ago touted wheat germ, the vitamin-rich embryo of the wheat kernel, and such health store staples as safflower oil, nuts and unsweetened juices...
...growth has come despite premium prices. True organic produce costs about 30% more to produce and deliver than conventional items. The extra effort needed to raise certain vegetables organically and the limited distribution may double the retail cost. A pound of Granola, a cereal containing oats, wheat germ and sunflower seeds, can run a customer as much as 89?, or just about twice the price of a box of "enriched" breakfast cereal. Fertilized eggs, which contain a tiny chick embryo, average 30? a dozen more than standard, unfertilized eggs. Yet demand for such products is so great that profits...
Tyrell always worked the hardest. In addition to faithfully fulfilling the five-month annual practice regimen, he lifted weights in the off-season, ate wheat germ, and jogged several miles...
...Freeze-dried food, including such delectables as shrimp cocktail ($2.50 for two servings), beef Stroganoff, blueberry cobbler, Western omelet and chocolate ice cream. Hikers with smaller pocketbooks still use the older dehydrated soups and vegetables, along with wheat germ and oatmeal...
There may be a germ of truth here. The passion that animated the early founders of Zion has cooled. The new passionate people are the Arab fedayeen, and in some small dark recess of the national psyche, the Israelis are jealous. In particular, the not-so-young married women who are the book's most fervent admirers have found in Hannah a vicarious release from the unromantic demands of industrialized nation building...