Word: german
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Dates: during 2000-2009
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...Disputed ever since has been the degree to which Kennedy mangled his German, transforming his intended declaration of solidarity - "I am a Berliner! - into the less inspiring, "I am a jelly donut." Whether giggles today about his supposed gaffe are warranted or not, Berliners on that day knew exactly what he meant, and they loved...
...tragic. every European acquaintance I asked about the Iraq invasion, including a German air-force general, said it would only make things worse. It was that simple. I'm surprised that Henry Kissinger, Colin Powell and others didn't have that insight. I am afraid the fear of being labeled un-American and soft on terrorism was enough to quiet the voices of many in Washington who knew better. Jim Buckley Garmisch-Partenkirchen, Germany...
Ostheim in der Rhoen is a quiet German town in northern Bavaria. Picture-book pretty, with narrow, winding streets, it doesn't seem like a place where anything - let alone anything hip - ever happens. But this bucolic hamlet is the birthplace of Bionade, an all-natural soft drink that's become a national sensation (it more than tripled sales last year), one that its creators now hope to export worldwide...
...shake-up of the German beer industry in the 1980s that inspired Bionade's inventor, Dieter Leipold, then master brewer at Ostheim's Privatbrauerei Peter, to quest for a new quaff. With younger German consumers increasingly choosing imports like Corona and Miller Lite over local beers, Leipold worried about the brewery's future. And there was more at stake than just business: it was family. He lived with the brewery's present owner, Sigrid Peter, now his wife, and acted as stepfather to her sons, Peter and Stephan Kowalsky...
...that happened to be healthy. With no budget for television or print advertising, the company needed to get everyone else - especially the media - to spread the word, Blum says. So Bionade sponsored hundreds of sporting, cultural and kids' events across Germany. Between word-of-mouth and a flurry of German news reports, sales picked...