Word: german
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Dates: during 2000-2009
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...swiftly boosting his company's 2005 predominantly French sales of $150 million to rival those of global giant Nike's $14.7 billion in 2005. Sound a touch fanciful? Don't tell him that. "You know where Puma was five years ago? Deeply troubled," Koné says of the now surging German-American sportswear group, whose sales last year exceeded $2 billion. "And six years ago, Airness scarcely existed. We didn't get this far this fast worrying about what we supposedly...
...realize her fake-it-till-you-make-it strategy wasn't working. By April, she says, "the stress was so bad that I knew if I stayed at Cornell one more week, I would kill myself." After lengthy discussions with her therapists, the double major in German and neurobiology agreed to head home last month to Kansas City, Mo., with plans to enter a psychiatric hospital. Five weeks later, she's disappointed that Cornell hasn't made any follow-up calls to see how she's doing. But Cornell's deputy counsel Roth has an explanation: "Once the student...
...veto power on the Security Council. But U.S. officials concede that they still haven't persuaded those countries to agree to impose sanctions if Iran fails to comply, leaving the allies with few remaining options for resolving the impasse diplomatically. That's why, in private, some European leaders, including German Chancellor Angela Merkel, are urging Bush to sit down with the Iranians. Without direct talks, says a senior German official, "it's very difficult to imagine a solution to the crisis...
...winning, edgy marketing, that is a hat trick. By creating a youth-driven buzz so crucial to its leadership in the multibillion-dollar sneaker wars, Nike, based in Beaverton, Ore.the largest sporting-goods company in the world, with $14.7 billion in annual revenueshas kicked its $9.5 billion German rival, Adidas, in the shins...
Think the World Cup is contested just on the pitch? With the finals less than a month away--on Adidas' German front lawn no less--Nike and Adidas have launched their broadest, most expensive marketing campaigns in the history of sport, all tied to a single event. (Nike is spending more than $100 million, Adidas closer to $200 million.) Some 32 billion cumulative viewers are expected to tune in to the World Cup, and an additional 3 million people will be taking in the tournament in 12 German cities. For both companies, it is the setting for another epic chapter...