Word: germanically
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...veto power on the Security Council. But U.S. officials concede that they still haven't persuaded those countries to agree to impose sanctions if Iran fails to comply, leaving the allies with few remaining options for resolving the impasse diplomatically. That's why, in private, some European leaders, including German Chancellor Angela Merkel, are urging Bush to sit down with the Iranians. Without direct talks, says a senior German official, "it's very difficult to imagine a solution to the crisis...
...winning, edgy marketing, that is a hat trick. By creating a youth-driven buzz so crucial to its leadership in the multibillion-dollar sneaker wars, Nike, based in Beaverton, Ore.the largest sporting-goods company in the world, with $14.7 billion in annual revenueshas kicked its $9.5 billion German rival, Adidas, in the shins...
Think the World Cup is contested just on the pitch? With the finals less than a month away--on Adidas' German front lawn no less--Nike and Adidas have launched their broadest, most expensive marketing campaigns in the history of sport, all tied to a single event. (Nike is spending more than $100 million, Adidas closer to $200 million.) Some 32 billion cumulative viewers are expected to tune in to the World Cup, and an additional 3 million people will be taking in the tournament in 12 German cities. For both companies, it is the setting for another epic chapter...
...company on the map. For the 1954 World Cup in Bern, Switzerland, Dassler had designed the first soccer shoe with replaceable cleats, or screw-in studs, at the bottom. An hour before the final between heavily favored Hungary and Germany, Dassler surveyed the muddy field and figured his German team needed longer studs to improve traction. Germany upset Hungary 3-2 in the slop, and the "Miracle of Bern" established Adidas as the unquestioned soccer leader...
...scored a major coup by shutting out Nike ads on U.S. English-language broadcasts of the games. The company will also be the sole footwear sponsor on three popular soccer sites: ESPN Soccernet, Soccer on Yahoo! and FIFAWorldcup.com the official site. With the U.S. six to nine hours behind German prime time, distracted workers will flock online for the latest scores. Boasts Simon Atkins, director of marketing communications for Adidas America: "We're heading Nike off at the pass everywhere it turns...