Word: germanics
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...tour of India and Pakistan. For someone whose comfort zone is supposed to be domestic affairs, that's quite a schedule. "Look at Africa, look at Central America, look at parts of Asia," says Eberhard Sandschneider, a China scholar who is head of the German Council on Foreign Relations. "They are playing a global game...
Ostheim in der Rhoen is a quiet German town in northern Bavaria. Picture-book pretty, with narrow, winding streets, it doesn't seem like a place where anything - let alone anything hip - ever happens. But this bucolic hamlet is the birthplace of Bionade, an all-natural soft drink that's become a national sensation (it more than tripled sales last year), one that its creators now hope to export worldwide...
...shake-up of the German beer industry in the 1980s that inspired Bionade's inventor, Dieter Leipold, then master brewer at Ostheim's Privatbrauerei Peter, to quest for a new quaff. With younger German consumers increasingly choosing imports like Corona and Miller Lite over local beers, Leipold worried about the brewery's future. And there was more at stake than just business: it was family. He lived with the brewery's present owner, Sigrid Peter, now his wife, and acted as stepfather to her sons, Peter and Stephan Kowalsky...
...that happened to be healthy. With no budget for television or print advertising, the company needed to get everyone else - especially the media - to spread the word, Blum says. So Bionade sponsored hundreds of sporting, cultural and kids' events across Germany. Between word-of-mouth and a flurry of German news reports, sales picked...
...over the past five years. Now the Belarussians' illegal tapping of tens of thousands of tons of oil had forced Moscow to shut down the pipeline that runs through Belarus - inconveniencing not just Russian oil companies but their energy-hungry customers farther to the west, including Germany and Poland. [German Chancellor Angela Merkel today criticized both Moscow and Minsk for what she called "unacceptable" behavior. Germany gets a fifth of its oil imports through the so-called Friendship pipeline in question...