Word: germanize
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...Switzerland, on Lake Geneva. But it has long outgrown its Swiss roots and is today perhaps the most multinational of multinationals. Its products are available in almost every nation in the world, and its executive board is made up of two Americans, two Austrians, a Briton, a Dutchman, a German, a Mexican, two Spaniards and a Swede. Yet its corporate culture remains firmly grounded in the Swiss tradition, favoring modesty and consensual change over American-style brashness. Joe Weller, 57, the head of Nestle USA, calls it a "global company with a Germanic personality." And Brabeck nurtures "the Nestle spirit...
Unlike Coca-Cola's, Kit Kat's formula is different almost everywhere. A Russian Kit Kat is a fraction of an ounce smaller than a Bulgarian one, and the chocolate is coarser and not as sweet as that in a German Kit Kat. In Japan, strawberry-flavored Kit Kat is all the rage. Each of these product variations is the result of thorough market research on local tastes. "There is no global consumer for the food-and-beverage business. This is a deep belief we have," Brabeck says...
Sickness and death from vaccine-preventable diseases has fallen to an all-time low in the U.S., according to researchers at the Centers for Disease Control and Prevention. Last year, there were no reported deaths in the U.S. from measles, diphtheria, mumps, polio, or rubella (German measles), according to research published this week in the Journal of the American Medical Association (JAMA). The number of deaths for tetanus, pertussis (whooping cough), and Hib disease (a major cause of meningitis) had all fallen more than 99% since vaccines were introduced against them. Vaccines have cut the number of deaths from hepatitis...
...frequently crop up in descriptions of the drug executive. Vasella is exceptionally smooth in dealing with advocates for lower pharmaceutical prices as well as with regulators and lawmakers, whether in his native Switzerland or in the U.S., where he is embarked on a major expansion. He is fluent in German, French and English and says he can muddle through in Italian and Spanish. More important, he is fluent in many cultures, from the elaborate rituals of Japanese business to an American culture that is at once informal and legalistic. Despite his modest public demeanor, Vasella is an exacting boss...
...Berlin's ties with Washington have improved markedly since Merkel replaced Schroeder at the Chancellery, in part because of Merkel and Sauer's personal enthusiasm for the U.S. While some Germans winced at photographs of George W. Bush giving Merkel a neck rub during the G8 meeting in St. Petersburg in 2006, German papers dubbed the gesture a "love attack" - a demonstration of Bush's reciprocal affection for the German Chancellor...