Word: germanize
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...journalists the world over bemoan the state of the newspaper industry amid layoffs and folding broadsheets, two young German entrepreneurs are rushing headfirst into the fray, launching a new paper tailored to the individual tastes of their readers...
...paper, called Niiu, is all about consumer choice: it gives readers the freedom to choose the types of articles they want to read, culled from a wide range of German and international news sources. After registering on Niiu's website, niiu.de, readers can access other newspapers online and select the pages or sections they find interesting, designing their own specialized paper. But instead of reading it online, Niiu is printed overnight and delivered to the subscriber's door the next morning, just like any other newspaper. (See the dangers of printing money in Germany...
...reader could get the latest gossip about former tennis champion Boris Becker from Germany's biggest-selling tabloid, Bild, then add political stories about Chancellor Angela Merkel's negotiations to form a new coalition government from the liberal daily Tagesspiegel, a sprinkling of economic stories from the German business daily Handelsblatt and even incorporate a few pages of international politics from English-language papers like the New York Times and Komsomolskaya Pravda from Russia. If the stories seem repetitive after a few days, the customer can go back online and change their paper design, and a new edition will...
...Readers will be able to choose stories from 17 German and international newspapers that have struck syndication deals with Niiu as well as pick up content from 500 online providers, such as Qype, a user-generated review site for European restaurants and bars, and kicker, an online German soccer magazine. "It's an individualized paper which has a wide appeal because people, especially students who grew up with the Web, want to get their news from different sources," says Oberhof...
...paper is being rolled out in the German capital on Nov. 16 with a target circulation of 5,000 in the first six months. After Berlin, the publishers are planning to expand distribution to other German cities and European capitals. The daily paper will cost $2.70 (€1.80), but students will pay just $1.80 (€1.20), about the same price as one of Germany's mainstream newspapers, like Süddeutsche. The founders of Niiu say that readers will end up saving money in the long run because they won't have to buy different newspapers anymore. (Read "The State...