Word: gernreichs
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...shade: face-size visors reminiscent of the welder's mask or bookkeeper's eye-shield. They were launched 18 months ago by Coty Award-winning Milliner Halston, who was inspired by the green eyeshield worn by his elderly seamstress. Soon they were shown by other designers (Rudi Gernreich, André Courréges, Paco Rabanne), but they did not catch on until this year. Suddenly they are everywhere: at the five and ten for $1, at Manhattan's Bergdorf Goodman (home of Halston...
...styles. To make their clothes "in," counteract the year's lead time they must contend with, and gain more of the market, Wards and Penney have signed up name designers. Wards (last year's total sales: $1.8 billion) has twelve international designers, among them Jacques Heim, Rudi Gernreich, Fabiani and Clodagh of Dublin. J. C. Penney's (1965 sales: $2.3 billion) "Young Junior" look is by Mary Quant, Mitzou of Madrid, Ariel of Paris. Sears (1965 sales: $6.9 billion) calls its collection "Junior Route 1966," describes it as "young, racy, right in style." The catalogue companies have...
...Perspectives. The new designs use ingenuity to do what bones and girdling could not. They scorn the plain nude look. Instead, they are finding new ways to make their revelations. For the healthy inside look, both Cole and Stewart have contrived necklines that plunge full and wide. Rudi Gernreich, whose topless suit provided the industry with welcome publicity but negligible sales, has engineered the "bib" suit, which comes loosely up over the middle of the bosom, but leaves the outer reaches marginally exposed, offering a new perspective to the girl watcher who prefers to sneak a sidelong glance rather than...
...into sportswear as well as lingerie, but bras and girdles are still the foundation of its business. In keeping with the shape and mood of the times, Triumph calls its sportswear by such names as "Caprice" and "Swing-times," and its lingerie "Jolly," "Amourette" and "Poesie." Braun applauds Rudi Gernreich as a pacemaker, but has yet to try the topless approach...
...cover up, the new lightweight underwear makes only the slightest pretext at serious figure control, concentrates on "caressing" the body, rather than curtailing it, on "skimming" across the bosom, not shaping it, on "careening" around the bottom, not controlling it. Presumed at first to be gags, items like Rudi Gernreich's no-bra bra and Warner's body stockings instead have proved pacesetters for a rash of stretchable flesh-colored garments that look like a second skin, feel far silkier than the first...