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Word: gernreichs (lookup in dictionary) (lookup stats)
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...naturally Italy's Emilio Pucci, lightweight sportswear champion of the world, who predicted that it would not be long before bikini wearers, dissatisfied with halfway measures and interrupted suntans, would drop their modest pretensions along with the tops of their suits. And though the U.S.'s Rudi Gernreich was the first to snatch the idea off the rack and get it on the market (TIME, June 26), the evidence presented at the fall fashion collections in Florence last week showed that the Italians were not prepared to let the U.S. run off with the topless suit honors...

Author: /time Magazine | Title: Fashion: More's the Pitti | 7/31/1964 | See Source »

...taste and a discriminating eye, in a flair for fabric and a sense of color, in a subtle bit of seamwork, an intricate set of pleats, a bead, a button, some spangles, a feather. Norell is neither set in his ways, like Mainbocher, nor out to amaze like Rudi Gernreich (of the topless-suit Gernreichs). He is a fashion moderate in step with the day, inventive but practical, inspired but patient. His virtues have paid off in a long line of fashion hits: the evening shirtwaist, the empire look, the chemise, the wool evening dress, the sequined sheath and culottes...

Author: /time Magazine | Title: Fashion: Norman the Conqueror | 7/10/1964 | See Source »

...Rudi Gernreich was bored to tears with necklines. The V neck, the scoop neck, the boat neck, the turtle neck, the square neck, even the deep-cut plunge, all seemed drags. But the California designer is an all-action-no-talk man, and in no time at all he had pulled himself together and come up with a rather refreshing idea: drop a neckline low enough, say to the waist. Then it actually won't be a neckline at all, and no one will be even the least bit bored...

Author: /time Magazine | Title: Fashion: Barely a Bore | 6/26/1964 | See Source »

...Southwest. In California, where designers were once willing to try anything ("crazy pants" in wild harlequin designs and 6-ft.-round straw hats) just to get talked about, fashion has come of age. Now 1,200 women's-apparel manufacturers, including such leaders as Pat Premo, Rudi Gernreich and Georgia Kay, are grossing $350 million a year, and selling 60% to 75% of their wares east of the Rockies...

Author: /time Magazine | Title: FASHION: The American Look | 5/2/1955 | See Source »

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