Word: gershenfeld
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Dates: during 2010-2019
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...Anybody who has ever powered up a Nintendo knows the addictive pull to finish another scene or gain one more level. "Engagement, reward, leveling up - those are powerful tools," says Alan Gershenfeld, former vice president at the game firm Activision and now president of E-Line Media, a New York City-based developer of social games. "Game designers have it honed to a whole new level...
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