Word: gersten
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Dates: during 1970-1979
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...decision caught Lincoln Center officials off guard, and for the moment they have no plans beyond a search for other producers. They may not be easy to find. Papp is the second tenant to fail at the Vivian Beaumont. "This is a sort of bad-luck house," says Bernard Gersten, his associate producer. "It has not yet worked for anybody. I hope it will...
...only Papp's personal lodestone, but the beginning of the Public Theater, which he started in 1953 in a Presbyterian church on East Sixth Street as the Shakespeare Workshop. "It was hard enough to imagine we could get any audience for Shakespeare down there at all," says Bernard Gersten, Papp's second in command, "let alone charge money for it. Romeo and Juliet? Theater? What's that?" he asks with an illustrative shrug of the shoulders. "At least we could get people in with the word 'free.' " The original budget: $750. What was at first...
...even more audacious program, generating enough money to pay the current debt while guaranteeing a still larger budget gap in the future. Far from disdaining money, he knows that it is only valuable when it is spent. "First Joe says, 'We'll do it,' " observes Gersten, "and after that, 'We'll see what we'll do next...