Word: gerstenberger
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Dates: during 1940-1949
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...Classroom. For two former college professors, this was gamy stuff. Prentice-Hall's board chairman, Charles W. Gerstenberg, 63, and President Richard P. Ettinger, 52, were both teaching economics at New York University when they founded the company in 1913 to publish Materials of Corporation Finance, a case textbook they had prepared. Aware that Gerstenberg & Ettinger might prove too big a mouthful, they gave the firm the maiden names of their mothers...
Into the Money. It was not until 1937 that the company started selling books through bookstores; and not until 1945 did Gerstenberg and Ettinger venture out of the nonfiction fold...
Cheered by the success of The Naked Genius, three other frights wobbled hopefully to Broadway last week. SLIGHTLY MARRIED (by Aleen Leslie) was the fourth obstetrical farce in recent months, let out one frightened postnatal wail, expired. VICTORY BELLES (by Alice Gerstenberg), a free-for-all about the husband shortage, was likely to remain unchallenged as the worst show of the season. MANHATTAN NOCTURNE (by Roy Walling) told how a down-in-the-mouth writer (Eddie Dowling) and a poor little call girl gave each other the faith to begin afresh. A trite story tritely told, it had moments...
More than a narrow strip of Transylvania was already out of Rumanian hands when sorely beset King Carol II acceded to the suggestion of roly-poly Colonel Gerstenberg, Hitler's capable and very persuasive Balkan bagman, and gave the 740,000 Germans in Transylvania the right to arm, immunity from joining the new Rumanian Party of The Nation and freedom from Army requisitioning...