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...that it never holds focus groups. It doesn't ask people what they want; it tells them what they're going to want next. Where Microsoft likes to enter established markets and take them over by brute force, Apple works by creating new niches and dominating them from the get-go. (See a roundup of iPad content prices at Techland.com...

Author: /time Magazine | Title: Do We Need the iPad? A TIME Review | 4/1/2010 | See Source »

...When I get to see Jobs, he is wearing the famous black turtleneck sweater and blue Levi's 501 jeans without which I would have cried, "Impostor!" Recent weight loss from his liver transplant has imparted a delicacy that reminds me, I can't think why, of the actor William Hurt. We meet in a conference room. On every spare shelf and ledge, at least a dozen iMacs are placed, each one playing a family slide show. Jobs leans back on his chair, feet up on the table, a welcoming grin on his face. My first question is a nervous...

Author: /time Magazine | Title: The iPad Launch: Can Steve Jobs Do It Again? | 4/1/2010 | See Source »

...After he leaves, I am finally left alone with an iPad. Finally I get some finger time. I peep under the slip holder, and there it is. When I switch it on, a little sigh escapes me as the screen lights up. Ten minutes later I am rolling on the floor, snarling and biting, trying to wrestle it from the hands of an Apple press representative. (See the best travel gadgets...

Author: /time Magazine | Title: The iPad Launch: Can Steve Jobs Do It Again? | 4/1/2010 | See Source »

...after two days, they too left. "It was so dramatic, I was trying to think of reasons why they might have gone," she says. "I was at a loss. Did somebody come and disturb them? Did somebody run through with a tractor? But that didn't seem right. Toads get run over by cars all the time, and that doesn't make them run away...

Author: /time Magazine | Title: Can Toads Predict Earthquakes? | 4/1/2010 | See Source »

This is where Merkel stomped on the brake. Greece will not get a single cent from the E.U., except in the direst of straits, and then only as loans. As Voltaire famously preached, harsh retribution serves not only to punish the culprit, but also "encourages the others" to remain virtuous. Surely, if Greece had gotten the handout, other PIIGS might have merrily continued in their extravagant ways. (Read: "Germany: Tensions...

Author: /time Magazine | Title: Angela Merkel: German Rules | 4/1/2010 | See Source »

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