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...Today's red carpet has been Avatar-ized," he says. And it will only get worse. "In 2011, people won't want anything from last night or even 10 minutes ago, they'll want it now and live," he says breathlessly. "You can't control it. You can lose your whole career in one red carpet in 2011." Not missing a beat, he adds: "I will be there...

Author: /time Magazine | Title: The Red Carpet: Minefield for Celebrities | 3/7/2010 | See Source »

...Spencer Pratt recalls growing up in Los Angeles and watching Russell Crowe during 2000's Gladiator premiere. "I watched him go through several of his Australian beers on the carpet," Pratt recalls. "The media were all around him, it was just a different kind of media. They let people get away with more because the celebrities had more power. Now some paparazzo who has to pay his rent doesn't care what Russell Crowe or his agent thinks of him. He's taking that picture and selling it." And today, media outlets would...

Author: /time Magazine | Title: The Red Carpet: Minefield for Celebrities | 3/7/2010 | See Source »

...niche in a changing world marked by media fragmentation and oversaturation. Once an iconic symbol, the carpet has lost several shades of its crimson hue in a town that now sees about four red-carpet events a night. "It used to be a rare thing and people used to get excited about the red carpet, but now the mystique is gone," says Hollywood publicist Ben Russo, of EMC/Bowery, a player on the Hollywood party scene. "It's way too oversaturated. Now any mom and pop opening around here can and will have a red carpet." (See TIME's picks...

Author: /time Magazine | Title: The Red Carpet: Minefield for Celebrities | 3/7/2010 | See Source »

...Back in the day, you knew the photographers and you knew who they were shooting for. And there was a respect," says Martinez. "But that was before the craziness of Britney and Lindsay. Now you don't know what can happen on any red carpet. Some of those photographers get so rowdy. It's become all a bit much." (See the top 10 movie performances...

Author: /time Magazine | Title: The Red Carpet: Minefield for Celebrities | 3/7/2010 | See Source »

There have been other efforts to value ecosystem benefits, notably by British economist David Pearce, through his book Blueprint For a Green Economy, which was influential in the 1990s. (Professor Barbier was a coauthor.) What's different now is the urgency - we get news of nature disappearing every day - and new tools for measuring value, since research on ecosystems and valuation metrics have been evolving steadily over the last 20 years. Through programs like the Millennium Ecosystem Assessment, drawing on the work of more than 1,360 experts worldwide, the economic value of biodiversity - which, alas, is often determined after...

Author: /time Magazine | Title: Should We Put A Dollar Value On Nature? | 3/6/2010 | See Source »

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