Word: getful
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...answer is that every great manufacturing company runs a crazy R&D department, a place where mad scientists get to fiddle with toys and produce one or two breakthroughs a year. Coudreaut and his staff of 16 consider approximately 1,800 ideas for new menu items each year, but only a couple - or in an atypical year, as many as five - make it onto the menu. Few stay permanently...
...didn't work is because we served it cold," Coudreaut says. "We serve hot food. Even our salads, we serve warm chicken on top.") The testing process is painstaking: it took two years for the Angus Third Pounders, the company's first new burger in eight years, to get on the menu...
...exquisite endive and poached-pear salad with dried cherries and mustard-seed dressing. Say he wanted to put that salad on the menu. Among his first steps would be to go to the produce experts at McDonald's and ask about endive. He imagined the answer he would get: "Well, Dan, you're gonna have to get somebody to grow it. And that's not hard to do, but it's gonna take three years." (See 10 myths about dieting...
...dangerous and depraved thing to do. But he also showed signs of promise, having earned his high school diploma a year ahead of schedule. Betts gradually learned to navigate the violence and boredom of prison and emerged in 2006 ready to launch a respectable life, enrolling in college, getting married and writing a book called A Question of Freedom. He looks on those prison years as a costly void, "a waste of society's time and money in the sense that I didn't get any rehabilitation or any educational opportunities." Most inmates, Betts continues, can't do what...
...various racial and ethnic groups. But after Jennifer House, a black woman in Los Angeles, perused one too many profiles only to find the guys had checked off every box except African American, she changed her strategy. "Now I look at that section first so as not to get my hopes up," she says...