Word: getful
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...degree candidates must fulfill the requirements of one of the recognized fields of concentration, an approved joint concentration, or an approved special concentration.” Want to major in art history and English? First, have a thesis in mind. Petition both departments, and you might get approved. You’d like to concentrate in economics and mathematics, you say? Transfer to Columbia...
...Davis, meanwhile, watched the explosion with a sort of mischievous delight. "In California, it costs almost $5 million to fund one 30-second TV spot statewide," he explained in an interview on Thursday, Feb. 4. "We have to go out of the way to get attention. I would say we probably got more attention on this little sheep film that they would get for $10 million of advertising...
...viral boost he offers. But Davis says Fiorina's corporate-world background in marketing predisposed her to this kind of risk taking. "She loved it," he says of Fiorina's reaction when he screened the demon-sheep spot. "Do you go into it knowing it is going to get negative blowback? Absolutely you do. But at the end of the day, my only goal, and the campaign's only goal, is to get people to wake up to the fact that what Tom Campbell's telling you may not be the real Tom Campbell...
...Davis' campaign mantra for a new era of political communication, one in which free viral attention is just as valuable as costly television time. "I just say there are two choices," Davis says of his advice to his clients. "You can pay a whole lot of money to get your message in front of eyeballs, or you can go out on a limb a little bit." For Davis, that's a no-brainer...
...have entered its baroque phase. Consider Mina's preposterous fish. There's no doubt that poaching a fish in seawater produces an effect different from that of salted tap water, or broth, or whatever. But they had to fly that water a thousand miles in a jet plane to get it to Vegas! What can be more unnatural than that? Mina sees the technique as the ultimate in no-frills cookery ("there's literally nothing to it"), but even he admits it's not exactly a feat of conservation. Nor do the mom-and-pop bistros of Portland...