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What can TRAITS explain that normal demographics don't? De Marchi: Let me use the flu shot for an example. You'd think that people who had gotten the flu a lot or had a bad flu experience would get the vaccine every year. They didn't. Experience alone had no effect on whether you get the flu shot. But if you factored in whether someone was risk averse (they didn't want the flu again) or altruistic (they cared about infecting other people), then you could predict who would get a flu shot...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

What can you tell about someone who drives a Prius? De Marchi: Prius drivers get a big kick out of their car's altruism, but they also smile because they've joined an ideological team. In a way, it is fundamentally irrational to buy a Prius. If you want to save the environment, you can buy a Honda Civic or another car that's almost as fuel efficient and way cheaper. With the money you save you can buy a chunk of the rain forest or carbon credits. You don't buy a Prius because you want...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

...first blush, the notion seems like a win-win-win. Former homeowners get to stay in their houses; even if a mortgage payment isn't affordable, market rent may be. Neighborhoods ostensibly benefit too, since it's safer - and better for property prices - when blocks aren't full of foreclosure-related vacancies. And lenders? Turning properties into rentals until the market rebounds may sound like an appealing alternative to selling assets at cut-rate prices. "This is another tool to use, and it doesn't cost the government anything," says Representative Gary Miller of California, who has sponsored a bill...

Author: /time Magazine | Title: Renting Your House Back: A Solution to Foreclosures? | 11/12/2009 | See Source »

...Presents for the Holidays (Princeton), is convinced that giving Christmas and Hanukkah presents is bad economic policy. And as the chair of business and public policy at the University of Pennsylvania's Wharton School, he's no economic novice. TIME senior reporter Andrea Sachs, who is still hoping to get a few gifts this season (hint, hint), spoke with Waldfogel about his new book. (See pictures of retailers that have gone out of business...

Author: /time Magazine | Title: Why We Shouldn't Give Christmas Gifts | 11/12/2009 | See Source »

...After the Sept. 11 terrorist attacks, I decided to make an intense effort to get to know the U.S. military. My education was turbocharged by General David Petraeus, who invited me to spend some time learning counterinsurgency at Fort Leavenworth, Kans., while he was leading the team that wrote the new doctrine. The intellectual rigor of Petraeus' team, their willingness - no, their joy - when it came to chewing over even the most unlikely questions were flat-out exciting. It was certainly at odds with the hidebound image of the military I'd grown up with. I became an auxiliary member...

Author: /time Magazine | Title: Why Did the Iraq Surge Work? | 11/11/2009 | See Source »

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