Word: getful
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...stitched onto the suits of both long-track and short-track skaters during World Cup competitions before the Olympics. Right now, the long-track team is preparing for a competition in Berlin, while the short trackers are in Montreal for a meet. "We are scrambling like crazy to get the logos on the uniforms this weekend," says U.S. Speedskating executive director Bob Crowley. (See a video of U.S. athletes training for the Winter Olympics...
...budget shortfall. "The Olympics are our Super Bowl, Masters and Tour de France combined," says Derek Parra, a 2002 speedskating gold medalist who is now one of the coaches for the U.S. team. "And we were scratching our heads at the table, wondering how we are going to get through the rest of the year. It's tough." (See TIME's photo-essay "What Becomes of Olympic Stadiums...
...Salt Lake City and the parties quickly hammered out a deal. "My gut reaction was, 'Great,' " says Crowley. "It's a unique sponsorship opportunity, and you know what? It's going to be fun." The market price for sponsorship logos on speedskating suits is $100,000. Colbert will get a logo on the leg and hood of the long-track skaters; on the short-track athletes, the Colbert Nation mark will be stitched on the leg and chest. "A bit embarrassing that our leadership couldn't secure other sponsors three months before the Olympic Games," short-track star Apolo Ohno...
...your sport becomes too intertwined with a comedy program, does it become a joke? "We talked about that," says Crowley. "We stressed to the Colbert staff that we have exquisite athletes who have trained their entire lives for that Olympic platform. They can't minimize that. They get it, and they recognize that...
Begleiter, 47, earned his way to the final table for the World Series of Poker's Main Event beginning Nov. 7 at the Rio Hotel. To get there he had to outlast all but eight others in a field of 6,494 in play over the summer. He's already won nearly $1.3 million (as has each finalist) and is shooting for the top prize: an additional $7.2 million. (See the financial crisis after one year...