Word: gettin
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Dates: during 1950-1959
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...Venice, innocently but enthusiastically helping the last of the Borgias bottle the last of the Borgia poison. With typical Capp satire, Li'l Abner named the concoction "Peppi-Borgia," and Mammy Yokum had a wonderful idea: "We'll give it a rootin', tootin', go-gettin' American ad-vertisin' campaign...
...when United Features took a second look at the "go-gettin"' slogans ("Peppi-Borgia hits the spot, puts you 6 feet deep and that's a lot"; "the Pause that Petrifies"), it got cold feet. The slogans obviously splashed close to Coca-Cola and closer to Pepsi-Cola. Although the strips had already been mailed out to Li'l Abner's 700 subscribers, United sent a hurried order to rout out the "Peppi," leave a blank before "Borgia." Most newspapers...
...Rough Riders. The Murderous Ax, as he is known in his sporting circles, cares little about show business. He trails along patiently in his wife's ascending orbit, watching her diet, cooking her meals, patiently picking up her clothes. As for her career, "the kid's gettin' what she wants," says the Ax. "I don't mind...