Word: getting
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Dates: during 1920-1929
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Bryant Heater & Mfg. Co. Cleveland, Ohio Sirs: As far as cover-to-cover readers are concerned, I believe they must always be a minority and that they should not be considered too seriously. Personally I like to see a good, fat, meaty magazine even though I do not get time to read...
...York City Sirs: It is the first time in u years in the agency business that I have seen an announcement by any publisher assuring advertisers that the publication will not be permitted to become so bulky that ads are buried. The greatest problem in advertising today is to get advertisements in magazines where they will actually be seen. I am sure that any advertiser derives far greater returns from an advertisement that is actually read by one hundred thousand people than by an ad reaching three million people - most of whom an do not even see it, and very...
...long as you maintain your present editorial policy of terseness. that It is not the number of pages, in my opinion, that counts, but it is the style in which the text is written. Keep that style and you are safe, and take all the advertising you can get. JOHN CONDON President The Condon Co., Inc. Tacoma, Wash. Sirs: I believe from the reader's standpoint TIME should not exceed 60 pages. THE PRATT & WHITNEY AIRCRAFT Co. Hartford, Conn...
...first year men have conferences with their faculty advisers about the arrangement of their schedules. To these they should take the study cards contained in their registration envelopes, which have to be filled out and approved and handed in not later than 5 o'clock Monday. Failure to get the card in on time will mean a fine of five dollars...
...idea lacks only seven centuries, an aristocracy, royalty, an established church, royal characters, religious persecutions, a list of martyrs, and a national temperament for the cloister in education, pedigreed restriction in competition, a desire to wear a gown as a muffler around the neck, and a determination to get rid of the cheer leaders without killing them...