Word: getting
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Dates: during 1920-1929
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Every so often, newspaperdom becomes agitated over Free Publicity, which is the game between producers and publishers. When the two sides are evenly matched, producers get themselves or their products or services mentioned in public print, without charge, in exact proportion to their news value. Determining that value is, of course, almost entirely up to the publisher. A potent factor, however, is retaining the producer's goodwill so that he will buy advertising space. Feuds arising out of the Free Publicity game are often as not entirely within the publisher's province, between the advertising and editorial departments...
...least fruitful. General Primo de Rivera's government had contrived to make it, with the Seville and Barcelona Expositions (TIME, May 20), Spain's biggest show. Hampered by publicity, the Council members resorted more than ever to secret sessions and corridor conferences to get their real work done...
Besides her complaint on Minorities, Germany was urgently pressing the question: "When will the Allied Powers get out of the Rhineland?" Brought up in Council session, Minister Briand met it by playing for time. France cannot answer, he said, until she knows 'the views of Ramsay MacDonald, newly-elected British Prime Minister. He suggested that it be settled along with other details of the Young Reparations Plan at an International Conference proposed for July or August...
...battle scenes are handled, but except when mechanical explosions give it energy it is an entirely unreal lyric about a Southern girl who had two sweethearts, one of whom turned out to be a coward. He was drunk when the bugle blew, and when she told him to get out and join the ranks he belched in her pretty face. So she put on his tin hat and got in his place and won a battle for the regiment by shooting a German machine gunner. Actress Eleanor Boardman and Director Henry King do the best they can with their material...
...billboards with pine trees or mountain peaks or salt waves, canyons, and, of course, cameras for a background. She had grown up and gone to school in Philadelphia and studied painting and interior decorating because she wanted to be able to do something. She had been trying to get in the film business as an art director when she took her first role as an extra. That was five years ago, in Souls for Sale. She has appeared in several mediocre pictures?The Auction Block, Tell It to the Marines?and in one masterpiece, The Crowd, which was directed...